Archive for December, 2008

Once You Try ZEVIA You Love It

Sunday, December 28th, 2008
Young New Zevia Lover

Young New Zevia Lover

With a limited marketing budget (translation: none at all), our most daunting task is getting people to try ZEVIA. When people sample ZEVIA, they tend to buy it and return for more. Our efforts are grass root. We show up at grocery stores and street festivals, and we run specials in stores.

New ZEVIA Natural Cola Lover

New ZEVIA Natural Cola Lover

Abigail is our Southern California sales manager. This weekend, she was at Mother’s Market in Irvine. When she arrived, there was lots of ZEVIA to sell — a full shelf and stock in the back. After she left, only two six packs of Natural Orange remained (see the “after Abigail” photo below). Above is a photo of a kid who tried ZEVIA Natural Ginger Root Beer and begged his mom to buy him a six pack (and she did). Also, a photo of a new ZEVIA Natural Cola lover.

Thank you for kicking the diet soda habit with ZEVIA, and for telling everybody you know about it!

-Derek

Mother's Market After Abigail

Mother's Market After Abigail

Crazy Good New ZEVIA Flavors

Saturday, December 27th, 2008
Jessica, Jeff, and Derek Ecstatic About New Flavors

Jessica, Jeff, and Derek Ecstatic About New Flavors

Developing a great tasting all natural diet soda is not easy. We hire a flavor artist, who performs research & development, and then finally provides samples for us to taste. When we first started this company, we tasted lots of bad soda before coming to the taste that is ZEVIA.

Michael, Jamie, and Ian Excited About New Flavors

Michael, Jamie, and Ian Excited About New Flavors

We are very excited that we have received incredible samples of ZEVIA Natural Black Cherry, and ZEVIA Natural Ginger Ale. We will be launching the Natural Black Cherry in the next few months for sure, and at least one other flavor (which very well might be the Natural Ginger Ale).

These new flavors are so good I can’t take it! They might be better than any of the great four ZEVIA flavors available now. The photo on top is Jeff Taylor (National Sales Manager), Jessica, and me right after tasting these phenomenal samples. I’m on the phone there reporting to our flavor artist that he hit a home run. The other photo is Jamie (customer service), Michael (business & legal affairs), and Ian very happy after tasting the new flavors.

-Derek

Chill & Enjoy!

Sunday, December 21st, 2008
Snowman Enjoying Zevia

Snowman Enjoying Zevia

In Zevia’s hometown of Seattle, we’re enduring and enjoying a white out winter storm. We Seattle-ites have NEVER seen this much snow! We’re wishing all of you Zevia fans the happiest of holidays. Chill & Enjoy!

- Jessica

Zevia at Sway and Cake Holiday Trunk Show

Sunday, December 7th, 2008
Laura Paige from Sway and Cake, Josh Christopher, DaftbBird designer, Jamie and Jessica from ZEVIA!

Laura Paige from Sway and Cake, Josh Christopher, DaftBird designer, Jamie and Jessica from ZEVIA

Yesterday, Jamie and I enjoyed a day of Zevia in the thick of the holiday shopping, as ZEVIA was served at Seattle’s Sway and Cake Boutique during a trunkshow featuring DaftBird and its designer Joshua Christopher.  Josh’s favorite flavor was Natural Orange.  When we ran out of Natural Orange in the iced bin, he raided the giftbags to find more!  Shoppers were happy to find an all natural zero calorie refreshment waiting for them.  I met a few people very familiar with Stevia and very excited to find that carbonated ZEVIA was “finally” available for them.

Zevia is a great fit for holiday parties and events – who wants to spoil a splendid array of appetizers and a lovely dinner with downright artificial ingredients, or chemicals in a can?  As Jamie and I snacked on the spread, we thoroughly chilled and enjoyed bringing Zevia to this holiday trunkshow.

- Jessica

ZEVIA and Organic Vodka Only

Saturday, December 6th, 2008

Louise from Woodinville, Washington, is a big ZEVIA® fan, who drinks almost nothing but. Since we just launched ZEVIA® about a year ago, many people haven’t yet discovered NATURE’S ANSWER TO DIET SODA®. So, Louise was thrilled that at a dinner party the only beverage choices were ZEVIA®, or ZEVIA® mixed with organic vodka. The party hostess says that ZEVIA® is the only soda allowed in the house.

More and more people are discovering they can KICK THE DIET SODA HABIT™ with the refreshing delicious taste of all natural ZEVIA®.

Thanks for sending the photo, Louise. Please send us your ZEVIA® stories to zevia@zevia.com.

-Derek

Fitness Expert Jorge Cruise Serves ZEVIA to Costco

Tuesday, December 2nd, 2008
Jorge Cruise and Team Zevia

Jorge Cruise and Team Zevia

Jorge Cruise is the New York Times best selling author and diet/fitness expert. He has been featured on the Oprah Winfrey Show, Today Show, Good Morning America, The View, Dateline NBC – the list goes on. Jorge has helped thousands shed extra weight and live healthier lives through exercise and proper food choices.

Jorge teaches against sodas. Sugared sodas will add belly fat (which can literally cut your life in half), and diet sodas contain Excitotoxins (which have been linked to lots of diseases, and death).

Then, he discovered ZEVIA®! For years, Jorge has encouraged using Stevia instead of sugar or artificial sweeteners. He is excited ZEVIA® tastes great — better than diet soda — and is healthy. Jorge is adding ZEVIA® to his guide on proper diet as the only endorsed soda product.

Yesterday, Jorge cooked a meal for the senior executives at Costco. He served ZEVIA® with the meal instead of soda, and the Costco execs loved it. Jorge’s three best selling books are sold at Costco, and now he’s working with Costco to help Costco employees shed belly fat.

Richard Galanti, Costco CFO

Richard Galanti, Costco CFO

Jessica, Stacey, and I joined Jorge at Costco and were thrilled to see the Costco senior team enjoying ZEVIA®. Before the event, Jorge spent some time here at the ZEVIA® office. Above is a photo of Jorge with our team, and below that is a photo of Jessica and me with Costco’s Chief Financial Officer. His favorite ZEVIA® flavor is Natural Orange.

Check out Jorge’s site, learn why belly fat can literally cut your life in half, and learn how to get rid of it. Included as part of the the Belly Fat Cure™ is ZEVIA®.

-Derek